One of the big reasons organizations shy away from blogging and social media and its websites is the constant requirement for fresh content. Like any marketing channel, social media channels need to be primed in order to deliver an audience. That means new and fresh content at regular intervals to get traffic and promote business.
Developing fresh content can be a real challenge to the small or independent business owner who has to market and service clients at the same time. This is where “Repurposed Content” comes in. As you might imagine, repurposed content refers to using one piece of writing in a variety of ways.
For example, let’s say that you were a speaker at a conference. Chances are you’ve created a PowerPoint presentation and that would have been “purposed content.” Now, let’s say that they video taped you giving that presentation and gave you access to that video. And share it on social websites or upload video to Youtube or other social media website. That’s already an example of repurposed content.
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